Sunday, July 11, 2010

Frederick's of Hollywood? Really?

I have to admit that I hadn't heard anything about Frederick's of Hollywood for decades, so when this Hard Rock Las Vegas key appeared, I was more than a little surprised.

According to a May 11, 2010, story in the Las Vegas Sun...

"Frederick's of Hollywood Group Inc. and the Hard Rock said they will "actively promote the young and sexy lifestyle they represent" and that the deal includes a retail presence throughout the Hard Rock. Promotions will involve social networking and events at the hotel's clubs and pools."

Hopefully this is just the start of many more Frederick's keys from the HR.


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